About Us
Meet The FounderPrincipal, ignite MARKETING, LLC
Lori Tyler
Lori Tyler is a seasoned, performance-driven marketing leader with more than 25 years of experience leading marketing strategy for global organizations. She is the founder of Ignite Marketing, where she serves as a fractional Chief Marketing Officer, helping companies translate business objectives into clear, actionable marketing strategies that drive demand, growth, and measurable results.
Lori is also the creator of the Ladder Up Method™, a proven framework for aligning marketing to business outcomes, and the founder of SparkPoint Marketing, a platform designed to equip marketers and business leaders with practical tools, templates, and training to operate more strategically.
She is the author of The Strategic Marketer’s Blueprint, where she shares her frameworks and approach to building marketing strategies that not only perform, but elevate the role of marketing within the organization.
Known for her roll-up-your-sleeves approach, Lori is a trusted partner to executive teams, a strong advocate for sales alignment, and a builder of marketing functions that drive real business impact.
What’s Included
As A Seamless Extension of Your Team, She Will Serve as Your:
Strategic marketing advisor and fractional CMO
Providing a senior presence, able to give advice and recommendations, as well as working as a mentor who will transfer knowledge to your team.
Marketing strategy owner
Working with you and your team to deeply understand your business, then crafting the optimal integrated marketing plan, recommending the right mix of strategies and tactics to help grow your business.
Head of implementation
Leveraging your in-house talent and/or Ignite’s network of trusted specialists, she will macro-manage and oversee the execution of all plan deliverables, ensuring every element is carried out using best practices, lining up needs against specialized expertise, and executed within budget in the most cost-effective manner.
Lens into marketing performance
Building and providing access to a custom reporting portal, where dashboards centralize performance from multiple sources, are tied to KPIs, and provide data calculations, including ROI, for more complete analysis to make data-driven decisions.
Account Champion
Serving as your point of contact responsible for managing the partnership, driving projects, managing the implementation team, and keeping tabs on everything.
Your Fractional Marketing Team
Ignite Marketing manages a network of trusted subject matter experts focused on executing deliverables to bring the agreed-upon plan to life. Ignite leverages long-term relationships and loops in qualified support when needed, which offers tremendous value for the client. With low overhead, the savings are passed on so you can enjoy the experience of senior marketing talent without the financial obligations of full-time staff.
Bonus
And, we LOVE working with your existing team!
We work in unison with your existing team for a seamless marketing motion. Ignite Marketing allows you to supplement your marketing team while bringing in an experienced leader to make sure the entire team—whether they are in-house or outsourced—is working together as a well-oiled machine against a unified plan.
This is also a fantastic way to re-energize your existing team. In-house teams sometimes feel overworked, undervalued, and lack the direction to see how their contributions are helping to make a difference. Having a marketing leader who understands what they are up against gives them the feeling of a larger team and support and makes everyone feel more valued.
What you can expect
Life After Ignite
When you are in a position to hire a marketing leader, expand your full-time team, or want to end your relationship with Ignite for any reason, we will ensure a smooth and seamless transition. We would even be happy to help you find the right full-time fit, as we’ll know what skills and traits to look for in potential replacements. Our goal is to get you into a position where your new market position requires a full-time team!
