Fuel up with the
Ignite Blog
What is Fractional Marketing, You Ask?
Even though marketing is one of the most essential tools businesses have to support their growth, the marketing budget is often one of the first to take a hit when making cuts in times of economic hardship. Fractional marketing is designed to respond to constricting marketing budgets across industries. With fractional marketing, businesses can outsource critical parts of the marketing process, helping fill in any gaps and maximizing their marketing budget, all under the direction of a senior leader.
Unlocking Success in Cybersecurity and DFIR with Strategic Marketing
Specialized Marketing for Specialized Fields Digital technology is advancing at an unprecedented speed, and cybersecurity and Digital Forensics and Incident Response (DFIR) are becoming increasingly crucial in protecting our interconnected world. But communicating the...
Navigating Marketing Through An Economic Slump: Part 2
During an economic slump, it can be easy to slip into a cycle of having your team search for quick results, which is a sure-fire way to end up with a lot of “shiny new objects” and very little revenue to show for it. In Part 2 of our series, we’ll look at investing in proven strategies for weathering economic storms and coming out on top.
Navigating Marketing Through an Economic Slump: Part 1
In 2020, we saw marketing budgets slashed dramatically in response to the pandemic. While it may be tempting to do the same in response to an economic downturn, it’s important to resist the urge. Studies have shown that companies that maintain or increase their marketing spend during a recession actually outperform their competitors when the economy recovers. The key is to be strategic about how you utilize the budget you have.