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Unlocking Success in Cybersecurity and DFIR with Strategic Marketing

May 24, 2023 | Branding and Messaging, Digital Marketing, Growth Marketing, Marketing

Specialized Marketing for Specialized Fields Digital technology is advancing at an unprecedented speed, and cybersecurity and Digital Forensics and Incident Response (DFIR) are becoming increasingly crucial in protecting our interconnected world. But communicating the...

Navigating Marketing Through An Economic Slump: Part 2

Aug 3, 2022 | Branding and Messaging, CMO, Digital Marketing, DYK, Finance, Fractional, Fractional CMO, Fractional Marketing, Fractional Marketing Execution, Growth Marketing, Marketing, Tips

During an economic slump, it can be easy to slip into a cycle of having your team search for quick results, which is a sure-fire way to end up with a lot of “shiny new objects” and very little revenue to show for it. In Part 2 of our series, we’ll look at investing in proven strategies for weathering economic storms and coming out on top.

Navigating Marketing Through an Economic Slump: Part 1

Jul 27, 2022 | CMO, DYK, Finance, Fractional, Fractional CMO, Fractional Marketing, On-Demand, Strategy

In 2020, we saw marketing budgets slashed dramatically in response to the pandemic. While it may be tempting to do the same in response to an economic downturn, it’s important to resist the urge. Studies have shown that companies that maintain or increase their marketing spend during a recession actually outperform their competitors when the economy recovers. The key is to be strategic about how you utilize the budget you have.

Need to Increase Company Valuation? Invest in Marketing

Jun 23, 2022 | Finance, Fractional, Growth Marketing, Marketing Best Practices, Marketing Planning, Strategy

If your end goal is to sell your company or go public, you will need to do more than bring in new business. Yes, revenue is a primary driver for valuation. However, to maximize your return, you’ll need a comprehensive strategy that catapults your brand into a must-have asset.

Packages to Optimize Profitability

Jun 14, 2022 | Branding, DYK, Finance, Marketing, Strategy

In the ever changing business landscape, it can be challenging to know what ideas work best for your marketing needs. Every client, company, and target is different, and there is no "fits-all" approach out there. It can be daunting to know even where to start, but...

Do You Need Fractional Marketing? 4 Questions To Ask

May 31, 2022 | CMO, Fractional, Fractional CMO, Fractional Marketing Execution, Marketing, On-Demand, Strategy

The average tenure for CMOs fell to 40 months in 2020, the shortest it has been since 2009, according to research from leadership advisory firm Spencer Stuart. Why? Sometimes it’s just hard to find the right fit. It’s no doubt expensive to recruit a CMO and more so if they leave. The rise of the Fractional CMO makes sense in today’s gig economy and can be a great option for companies of any size and industry. Here are four questions to ask to know if one is right for YOUR business.

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