Frequently Asked QUESTIONS
FAQ's + TESTIMONIALS
You asked; we listened! View some of our most popular new client questions below, and if you don’t see what you need, reach out. We are always happy to help!
01. What Is Fractional Marketing?
Fractional marketing is outsourcing parts of your marketing where you have a gap in internal skills or you’re not seeing the ROI you would expect in areas. Fractional marketing is an on-demand model that allows you to supplement your marketing department or fill roles entirely. You pay only for the time and services needed. Fractional CMOs enlist the skills and experiences of their network to assist in the implementation of marketing plans. In short, you get the skills and experience of a senior marketing leader – along with access to their network of marketing professionals – to tackle various projects that require specialized expertise, from website development to SEO and everything in between.
02. Why On-Demand?
Senior marketing expertise is critical to the success of a growing company. Operating without a strategy means you are probably spending too much money, time, and energy doing the wrong things that don’t support the business or sales goals. A senior marketing leader can provide the strategy to meet the growth objectives set by the CEO and bring the team to get it done while building tighter relationships with sales to work more cohesively in supporting the organization’s goals.
On-demand, senior marketing teams are an increasingly popular option for businesses to bring strategic expertise and experience in-house, along with deep operational resources to complement the resources you already have.
3. How is this different from working with a traditional agency?
Agencies tend to specialize in particular niche areas of marketing. The on-demand, or fractional marketing leader, is a partner to your business that you rely on for oversight of the big picture, not just one aspect of your plan or an agency you send tasks to. The invaluable fractional model with Ignite Marketing provides the expertise of a highly qualified professional, offering the insight, creating the marketing plan, and executing it with the selected network. Access to expertise and top-notch resources without a full-time price tag is otherwise hard to come by, making hiring Ignite Marketing one of the best decisions to grow your business.
WHAT TO EXPECT
What Does This Cost?
A full-time chief marketing officer will cost $250,000 or more in salary, plus benefits and equity. Your organization is likely not ready for that, and there may not even be enough work to justify the position. The fractional model provides the senior-level expertise needed to help your business reach new heights at a discounted rate for only the capacity needed.
HOW TO PLAN
What Do I Need to Budget?
The fractional model ensures you only pay for the time and services you need, when needed. You eliminate the big salaries and benefits of full-time generalists, as well as the unnecessary overhead if you went to a traditional agency. We work with you to ensure we come up with the right team and approach to exceed your expectations, but not your budget.
TESTIMONIALS
What Others Had to Say
I am honored to have worked with some special people over the years. Here is what some of them had to say:
“Lori is one of the most strategic, innovative marketing leaders I have ever met! I could always count on Lori and her team to pour all of her passion and energy into our key initiatives. Beyond being committed and smart, Lori also approaches problems in an aggressive, balanced, and pragmatic manner. A true professional. The relationship between marketing & sales is obviously critically important. Lori excelled at collaborating with our sales leadership team. As a result, our united front was able to deliver repeat year-over-year growth with overperformance against quota. I attribute much of our success to the relationship marketing & sales forged to aggressively grow and retain the business. Lori’s marketing leadership was invaluable!”
Kevin Stehr 
“Lori Tyler has set the standard for which I measure all marketers against! She is a true marketing professional and trusted partner to the businesses she supports. Lori sets herself apart in the marketing profession by challenging herself and her teams to excel in all aspects of marketing. Lori takes the time to understand her products and markets as well as or better than any product manager I have worked with. She is able to craft world-class initiatives and events based on her deep understanding of the customer needs, product strengths, and market opportunity. Lori takes the time to develop well-rounded teams that can run integrated campaigns leveraging multiple marketing vehicles. She is not only a creative marketer but can also confidently articulate anticipated and actual marketing ROI to truly help the business make meaningful investment decisions. I could not have achieved repeated double-digit growth and dramatic NPS score improvements without her by my side.”
Tiffany Williamson
“Lori has been both creative and imaginative in the development of marketing strategies. Moreover, her ability to execute and accomplish—even when confronted by barriers such as time and cost—is extraordinary. In a nutshell, she doesn’t just go through the motions of marketing but, rather, generates amazing results due to her smarts, dedication, and diligence.”
David Dilenschneider
“Lori is a rare marketing leader in that she works as a true partner to the business. She is very revenue-minded and fully vested in the overall success of the business, constantly challenging the status quo and making us better than we ever thought we could be. I can’t recommend her enough!”
Josh Rosenberg
“I have had the utmost pleasure of knowing Lori for the last seven years. In her role as the Director of Marketing for our Litigation Services Division at LexisNexis, Lori has displayed extraordinary innovation, forward-thinking, and a true understanding of what we need to do as an organization to be the best. What’s more, is that Lori has consistently shown real leadership not just in marketing, but across the entire organization. Without a doubt, she has shown how the teamwork between marketing and sales increases revenue and drives new business. Lori’s ability to clearly outline how the marketing department’s strategic objectives will help us win in an increasingly competitive and overcrowded marketplace is what makes her a very talented individual and a real difference-maker. It is my opinion that our Litigation Services division is better because of her.”
Daniel Gold
“Lori is one of the most competent and talented marketing professionals I have ever had the opportunity to work with. She has an uncanny ability to take the most complex topics and subject matter and turn it into amazing marketing that hits all the key areas for a highly specialized product line that requires the ability to take technical content and communicate it effectively.”
Shon Harris
“Lori is a high energy, highly committed professional who continuously strives to be successful. Thanks to Lori’s creativity and drive in leading marketing, our sales organization was able to over-perform and exceed our goals. She continuously looks for ways to promote our solutions and is able to quickly identify where we see the highest growth potential. It has been my pleasure to work with someone with so much enthusiasm, passion, and insight.”
Jodi Gorodeski
“Lori Tyler brought our company into a new era of innovation and success, leading to double-digit growth in one year. She is an incredibly creative and results-driven leader who is always ahead of the curve on new trends, identifying the most original and effective methods for building brand, and reaching new customers in an ever-changing and highly competitive landscape. She is also incredibly effective at building cross-functional relationships with leaders across the company, and I could not be effective in my role without such a strong and reliable partner.”
Nadine Weiskopf
“I can say with certainty that Lori is among the most thoughtful, innovative, and collaborative colleagues on the team. She has a unique leadership style that includes not only a strong understanding of the subject matter at hand but also has strong interpersonal and organizational skills. At public speaking engagements, Lori captivates the audience with a strong level of conviction and an ability to clearly convey the ideas being presented. Overall, working with Lori has been a pleasure!”
Borislava Marcheva
“Lori is a great marketing leader with strong branding, communication, business building and execution skills. Add passion and professionalism to the list and she has it all! She worked on my team and led several new product launches to success and also did an outstanding job business building in several new categories. Lori has strong collaborative skills, is well-respected by stakeholders, and works well with her teammates. I was proud to have her as a trusted member of the marketing team, and I recommend Lori for a marketing and business leadership role.”
Beverly Pruden
“Lori is a dynamic and creative marketing professional. She is highly skilled at understanding customer needs and creating effective marketing strategies and programs that maximize revenue opportunities. She is a pleasure to work with and a strong team player that always brings a great deal to the table.”
Richard Caruso