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Strategy and Execution for Cybersecurity and DFIR
In the rapidly evolving fields of enterprise cybersecurity and DFIR (digital forensics and incident response), organizations need a marketing team that not only understands marketing but also has a deep understanding of the industry itself.
At Ignite Marketing, we are a team of seasoned marketers with an extensive background in cybersecurity and DFIR. But we’re not just marketers–we’re specialists in your field that know how to communicate your unique value in a language your audience understands.
Our flexible, on-demand model ensures you get specialized marketing without hefty in-house investments in full-time salaries and benefits–we’re here to provide the expertise you need, when you need it.
We offer a range of services, whether you’re looking for a fully outsourced marketing department to devise and execute a comprehensive market entry strategy, require interim support to get through a busy period or need extra hands on a specific project.
As an extension of your team, we will work alongside your in-house staff to craft a marketing plan that aligns with your goals and implement it with our network of specialized talent. We pride ourselves on our macro-management approach, ensuring your projects are delivered on time and within budget, every time.
Cyber and DFIR expertise on demand
Hit the Ground Running With a Team Who Gets It
Only Ignite Marketing brings together a team of Cybersecurity and DFIR experts who also have specialized experience across every marketing discipline, from PR pros to digital divas, gifted copywriters and dynamic designers.
We provide access to a universe of senior talent and resources at your fingertips. Fire up your marketing muscle with a team who knows your industry and understands the markets you serve.
Product
Marketing
Content
Marketing
Demand
Generation
Event & PR
Management
Flexible Starter Options
On-Demand Model For Short or Long Term Engagements
With Ignite Marketing, you’ll work directly with an experienced marketing leader who serves as an extension of your team, digging deep into what makes it tick, developing a customized action plan aligned to your goals, and managing the operational execution through a team of trusted talent within our exclusive network who are hand-selected based on the skills and industry expertise needed.
We’ll help your in-house marketing team shine, giving you the extra support needed from behind the scenes. Or we can stand together on the front lines, providing a collaborative partnership, from strategy through execution.
AVAILABLE SERVICES
On-Demand Services for All Your In-Demand Needs
Marketing Planning
Digital Marketing
Content Marketing
Product Marketing
Market Research
Website Design
Public Relations
Demand Generation
Event Management
Brand Strategy
What We Offer
There Are a Variety of Flexible Engagement Models Available, Customized to Fit Your Needs
Project Based
When your marketing team is at capacity but the list of deliverables won’t let up…
Sometimes the Murphy’s Law of Marketing seems to be in full force .. your best marketer resigns, you have a new launch to take to market, the board wants to hear the marketing plan to fill a revenue gap, your head of Sales wants a “new campaign,” oh and your long-awaited vacation to Europe starts next week.
During times when there are increasing demands and high expectations but fewer resources and not enough time, Ignite Marketing can help you thrive under pressure (and keep your PTO on track)! Delegate project work so you can be strategy driven and not task driven.
Popular projects: Branding, website redesign, digital marketing, event strategy & execution, content creation, sales tool development, pitch decks, interim CMO
Longer-Term
When you need a robust program to drive sustainable results
When you are seeking to drive long-term growth, random acts of marketing aren’t going to work. Yes, well-conceived quick-wins will lay the groundwork (like adding testimonials to your site, developing stronger landing pages, conducting buyer persona interviews, etc). But delivering consistent revenue returns requires longer-term commitment.
Popular longer-term engagements: Public Relations, SEO, new product offering or launch.
Monthly Retainer
When you want to fully outsource marketing or a marketing leader
Ignite Marketing can serve as your fractional marketing leader, providing a senior presence, crafting the optimal marketing plan and recommending the right mix of strategies and tactics to grow your business. Then, either by leveraging your in-house talent and/or Ignite’s network of specialists, we will also manage the execution of all plan deliverables, ensuring every element is carried out using best practices, lining up needs against specialized expertise, and executed on-time and within budget.
Popular retainer agreements: Fractional CMO, Fully or partially outsourced fractional marketing team, handling strategy through execution.
Testimonials
What Others Had to Say.
I am honored to have worked with some special companies and people over the years. Here is what some of them had to say.
“I have had the utmost pleasure of knowing Lori. In her role as the Director of Marketing for our Litigation Services Division, Lori has displayed extraordinary innovation, forward-thinking, and a true understanding of what we need to do as an organization to be the best. What’s more, is that Lori has consistently shown real leadership not just in marketing, but across the entire organization. Without a doubt, she has shown how the teamwork between marketing and sales increases revenue and drives new business. Lori’s ability to clearly outline how the marketing department’s strategic objectives will help us win in an increasingly competitive and overcrowded marketplace is what makes her a very talented individual and a real difference-maker. It is my opinion that our Litigation Services division is better because of her.”
Daniel Gold 
“Lori is a dynamic and creative marketing professional. She is highly skilled at understanding customer needs and creating effective marketing strategies and programs that maximize revenue opportunities. She is a pleasure to work with and a strong team player that always brings a great deal to the table.”
Richard Caruso
“Lori Tyler has set the standard for which I measure all marketers against! She is a true marketing professional and trusted partner to the businesses she supports. Lori sets herself apart in the marketing profession by challenging herself and her teams to excel in all aspects of marketing. Lori takes the time to understand her products and markets as well as or better than any product manager I have worked with. She is able to craft world-class initiatives and events based on her deep understanding of customer needs, product strengths, and market opportunity. Lori takes the time to develop well-rounded teams that can run integrated campaigns leveraging multiple marketing vehicles. She is not only a creative marketer but can also confidently articulate anticipated and actual marketing ROI to truly help the business make meaningful investment decisions. I could not have achieved repeated double-digit growth and dramatic NPS score improvements without her by my side.”
Tiffany Williamson
Testimonials
What Others Had to Say.
I am honored to have worked with some special companies and people over the years. Here is what some of them had to say.
“I have had the utmost pleasure of knowing Lori. In her role as the Director of Marketing for our Litigation Services Division, Lori has displayed extraordinary innovation, forward-thinking, and a true understanding of what we need to do as an organization to be the best. What’s more, is that Lori has consistently shown real leadership not just in marketing, but across the entire organization. Without a doubt, she has shown how the teamwork between marketing and sales increases revenue and drives new business. Lori’s ability to clearly outline how the marketing department’s strategic objectives will help us win in an increasingly competitive and overcrowded marketplace is what makes her a very talented individual and a real difference-maker. It is my opinion that our Litigation Services division is better because of her.”
Daniel Gold
“Lori is a dynamic and creative marketing professional. She is highly skilled at understanding customer needs and creating effective marketing strategies and programs that maximize revenue opportunities. She is a pleasure to work with and a strong team player that always brings a great deal to the table.”
Richard Caruso
“Lori Tyler has set the standard for which I measure all marketers against! She is a true marketing professional and trusted partner to the businesses she supports. Lori sets herself apart in the marketing profession by challenging herself and her teams to excel in all aspects of marketing. Lori takes the time to understand her products and markets as well as or better than any product manager I have worked with. She is able to craft world-class initiatives and events based on her deep understanding of customer needs, product strengths, and market opportunity. Lori takes the time to develop well-rounded teams that can run integrated campaigns leveraging multiple marketing vehicles. She is not only a creative marketer but can also confidently articulate anticipated and actual marketing ROI to truly help the business make meaningful investment decisions. I could not have achieved repeated double-digit growth and dramatic NPS score improvements without her by my side.”
Tiffany Williamson