Need to Increase Company Valuation? Invest in Marketing

by Lori Tyler | Jun 23, 2022 | Finance, Fractional, Growth Marketing, Marketing Best Practices, Marketing Planning, Strategy

If your end goal is to sell your company or go public, you will need to do more than bring in new business. Yes, revenue is a primary driver for valuation. However, to maximize your return, you’ll need a comprehensive strategy that catapults your brand into a must-have asset.