Marketing | Ignite Marketing

Unlocking Success in Cybersecurity and DFIR with Strategic Marketing

by Lori Tyler | May 24, 2023 | Branding and Messaging, Digital Marketing, Growth Marketing, Marketing

Unlocking Success in Cybersecurity and DFIR with Strategic Marketing Written by Lori Tyler Specialized Marketing for Specialized Fields Digital technology is advancing at an unprecedented speed, and cybersecurity and Digital Forensics and Incident Response (DFIR) are...

Navigating Marketing Through An Economic Slump: Part 2

by Lori Tyler | Aug 3, 2022 | Branding and Messaging, CMO, Digital Marketing, DYK, Finance, Fractional, Fractional CMO, Fractional Marketing, Fractional Marketing Execution, Growth Marketing, Marketing, Tips

During an economic slump, it can be easy to slip into a cycle of having your team search for quick results, which is a sure-fire way to end up with a lot of “shiny new objects” and very little revenue to show for it. In Part 2 of our series, we’ll look at investing in proven strategies for weathering economic storms and coming out on top.

Packages to Optimize Profitability

by Lori Tyler | Jun 14, 2022 | Branding, DYK, Finance, Marketing, Strategy

Packages to Optimize Profitability Written by Lori Tyler In the ever changing business landscape, it can be challenging to know what ideas work best for your marketing needs. Every client, company, and target is different, and there is no “fits-all”...

Do You Need Fractional Marketing? 4 Questions To Ask

by Lori Tyler | May 31, 2022 | CMO, Fractional, Fractional CMO, Fractional Marketing Execution, Marketing, On-Demand, Strategy

The average tenure for CMOs fell to 40 months in 2020, the shortest it has been since 2009, according to research from leadership advisory firm Spencer Stuart. Why? Sometimes it’s just hard to find the right fit. It’s no doubt expensive to recruit a CMO and more so if they leave. The rise of the Fractional CMO makes sense in today’s gig economy and can be a great option for companies of any size and industry. Here are four questions to ask to know if one is right for YOUR business.

Top 5 Benefits of Fractional Marketing

by Lori Tyler | May 24, 2022 | Fractional, Fractional CMO, Marketing, On-Demand, Strategy

Having a CMO can be critical to your business planning process and gives your marketing team the strategic oversight they need. But if your budget doesn’t accommodate hiring a full-time CMO, a fractional CMO can provide the same benefits without the high costs.

What is Fractional Marketing, You Ask?

by Lori Tyler | May 18, 2022 | Fractional CMO, Marketing, On-Demand

Even though marketing is one of the most essential tools businesses have to support their growth, the marketing budget is often one of the first to take a hit when making cuts in times of economic hardship. Fractional marketing is designed to respond to constricting marketing budgets across industries. With fractional marketing, businesses can outsource critical parts of the marketing process, helping fill in any gaps and maximizing their marketing budget, all under the direction of a senior leader.