Navigating Marketing Through An Economic Slump: Part 2

by Lori Tyler | Aug 3, 2022 | Branding and Messaging, CMO, Digital Marketing, DYK, Finance, Fractional, Fractional CMO, Fractional Marketing, Fractional Marketing Execution, Growth Marketing, Marketing, Tips

During an economic slump, it can be easy to slip into a cycle of having your team search for quick results, which is a sure-fire way to end up with a lot of “shiny new objects” and very little revenue to show for it. In Part 2 of our series, we’ll look at investing in proven strategies for weathering economic storms and coming out on top.