What is Fractional Marketing, You Ask?
Written by Lori Tyler
Strategic Marketing On-Demand Model
While outsourcing is not a new concept, outsourcing certain marketing activities and positions is a relatively new trend. One of the most significant advantages of using fractional marketing is that it allows your organization to take advantage of the skill and expertise of marketers who have years of experience in the field for a fraction of the cost of hiring them out rightly as part of your team. Hiring a fractional CMO can give you the strategic oversight you need for your marketing efforts.
Department support for your marketing team
But, fractional marketing isn’t restricted to outsourcing the function of the CMO. Lack of staff is another major issue for marketing departments across the board. Using fractional marketing, you can outsource strategic areas of your marketing effort to help you reach your organizational goals.
In other words, you can use fractional marketing to support your strategic digital marketing and traditional marketing efforts fully.
Fractional marketing is helpful when it comes to:
- Marketing strategy
- Brand strategy
- Positioning and messaging
- Digital marketing
- Content marketing
- Product marketing
- Demand generation
- Sales enablement
Traditional vs Fractional
Traditional marketing departments that are not resourced properly will tackle “tasks.” And when the marketing department is filled with junior marketers and a staff shortage, successfully executing more strategic efforts and meeting organizational goals is challenging. Tapping into the expertise available via fractional marketing can make a huge difference in your organization’s growth ability.
Fractional marketing is beneficial for all businesses regardless of size. Whether you are looking increase marketing bandwidth, looking for help with creating a growth strategy, need on-demand marketing services, or need help with customer acquisition, functional marketing is a flexible solution.
Next week we’ll dig into what a Fractional CMO does, costs, and the benefits of using a fractional marketing team.
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Ignite Marketing provides fractional marketing services to organizations of all sizes and industries. Let’s talk and see how we can work together to Ignite your growth and take your business to the next level.
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Do You Need Fractional Marketing? 4 Questions To Ask
The average tenure for CMOs fell to 40 months in 2020, the shortest it has been since 2009, according to research from leadership advisory firm Spencer Stuart. Why? Sometimes it’s just hard to find the right fit. It’s no doubt expensive to recruit a CMO and more so if they leave. The rise of the Fractional CMO makes sense in today’s gig economy and can be a great option for companies of any size and industry. Here are four questions to ask to know if one is right for YOUR business.
Top 5 Benefits of Fractional Marketing
Having a CMO can be critical to your business planning process and gives your marketing team the strategic oversight they need. But if your budget doesn’t accommodate hiring a full-time CMO, a fractional CMO can provide the same benefits without the high costs.
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If you’re interested in learning more about how Ignite Marketing can help you grow your business using an on-demand model, give us a shout.