Packages to Optimize Profitability
Written by Lori Tyler
In the ever changing business landscape, it can be challenging to know what ideas work best for your marketing needs. Every client, company, and target is different, and there is no “fits-all” approach out there.
It can be daunting to know even where to start, but that is where Ignite Marketing comes in. We are here to help you navigate your needs and get you on the proper path to profitability and the highest return on your marketing dollar. Over the years we have seen what works, and what doesn’t, and have taken the time to refine these practices down to a science. Let’s dive in…
The first step is to determine what your target goal is. Your “WHY” if you will.
What has brought you here and what are you looking to get out of it? Are you looking to create more buzz and brand awareness, are you looking to build appeal to prospective investors, or are you interested in capitalizing on the sale of an existing business or brand at its max valuation?
Whatever the reason, we need to uncover that first so we can proceed with a successful strategy tailored to your goals.
The next step is to consult with a marketing professional about the best course of action. There are several options available to you, so to make matters simple, we offer tried and true bundle packages with our top rated services to help get you on the right track quickly.
Our most popular packages include:
Modernize Your Brand
Create a Profit Center
Increase Your Valuation
Or, we can create something 100% custom for you to fit your target goals and needs at this time.
No matter the goal, the Ignite team is here to help you get on the fast track to success.
We are committed to providing you with a solution that fits your unique needs. Whether you already have an idea of your strategy, or are coming in with no firm direction on where to start, the Ignite team is here to guide you and fast track you to success.
We will help you develop and implement an entire go-to-market strategy or we can supplement your marketing with specific projects.
Lori brought our company into a new era of innovation and success, leading to double-digit growth in one year!
– Nadine Weiskopf
Modernize Your Brand Package
This package is ideal for anyone looking to refresh and strengthen an existing company or brand.
Having a strong brand has so many advantages! It helps to build trust, facilitate purchase, command higher prices, and improve profitability. Strong brands also build loyalty and retention.
Whether you are looking to scale your existing business, increase valuation, or optimize your business profitability for sale, modernization and polishing is KEY!
Showing prospective customers, employees, investors, or buyers that your brand is current, digitized, and engaging are all integral components to a successful brand experience.
What the Modernize Your Brand Package Includes:
Brand strategy development and redesign
- Includes competitive keyword research, buyer persona interviews, brand promise, reasons to believe, brand personality, typography and design elements, logo design, finished brand guide, new company name exploration and trademark search (optional)
- Add on: Full asset redesign (update the look and feel of your existing assets into the new brand)
Website design and development
Your website doesn’t just need to look good. It needs to be strategically designed and programmed to help you build awareness, convert leads and capture new clients. Our primary goal in building (or rebuilding) your site is to help you convert qualified traffic to your site.
- Includes theme/design customization, a site responsive design, on-page site optimization, design for visual appeal and conversion, Google Analytics integration, backend portal, and SSL certificate.
- Add ons to turn your site into the revenue generator it’s supposed to be with the Digital Suite Add-On:
- Lead funnels, Content generation, SEO Audit, SEO with monthly reporting, Google network advertising with monthly reporting, Paid advertising, Email marketing.
Create a Profit Center Package
This package is ideal for companies who want marketing to be a profit center, not a cost center.
Consider that marketing is a discipline of specialities. Many organizations hire generalists who have some of the needed skills, but not all.
With a fractional model using the Profit Center approach, you get access to specialists across every discipline, letting you take advantage of an on-demand model, when and where you need it, without the extensive budget needed for full-time salaries and benefits.
What the Profit Center Package Includes:
- Includes development of a strategic marketing plan aligned to your business goals and objectives
- Includes consulting on your marketing org structure, technology and Marketing-Sales Service Level Agreement
- Includes monthly performance portal that centralizes all of your data sources into a single, interactive report. The portal gives you complete transparency and calculates key metrics for data-driven decision-making.
- Importantly, it also includes access to Ignite’s fractional team for implementation services, giving you instant access to specialists across every discipline, from SEO to PR, web development to content marketing. With on-demand talent, you avoid paying for expensive salaries and benefits. This model provides the same senior-level expertise needed to help your business grow but at a discounted rate for only the skills and capacity needed, when you need it.
Increase Your Valuation Package
This package is catered to companies looking to sell or be acquired in the short or long term. It is tailored to ensure your brand stands out and is clearly differentiated from the competition.
We also ensure your brand presents polished and poised to the industry, to help build alure and engagement with prospective buyers.
What the Increase Your Valuation Package Includes:
- Differentiated brand messaging and unique value positioning
- Modernized brand visual identity
- Professionally designed marketing and sales materials
- Professionally written and designed business prospectus
- Website design & lead funnels
- SEO and paid search advertising
- Email marketing
- Measurement and reporting
Related Articles
Related
Unlocking Success in Cybersecurity and DFIR with Strategic Marketing
Specialized Marketing...
Navigating Marketing Through An Economic Slump: Part 2
During an economic slump, it can be easy to slip into a cycle of having your team search for quick results, which is a sure-fire way to end up with a lot of “shiny new objects” and very little revenue to show for it. In Part 2 of our series, we’ll look at investing in proven strategies for weathering economic storms and coming out on top.
Navigating Marketing Through an Economic Slump: Part 1
In 2020, we saw marketing budgets slashed dramatically in response to the pandemic. While it may be tempting to do the same in response to an economic downturn, it’s important to resist the urge. Studies have shown that companies that maintain or increase their marketing spend during a recession actually outperform their competitors when the economy recovers. The key is to be strategic about how you utilize the budget you have.
Feeling Inspired?
Reach out.
Let’s connect today and see how we can help your business grow!