Even though marketing is one of the most essential tools businesses have to support their growth, the marketing budget is often one of the first to take a hit when making cuts in times of economic hardship. Fractional marketing is designed to respond to constricting marketing budgets across industries. With fractional marketing, businesses can outsource critical parts of the marketing process, helping fill in any gaps and maximizing their marketing budget, all under the direction of a senior leader.
Strategic Marketing On-Demand Model
While outsourcing is not a new concept, outsourcing certain marketing activities and positions is a relatively new trend. One of the most significant advantages of using fractional marketing is that it allows your organization to take advantage of the skill and expertise of marketers who have years of experience in the field for a fraction of the cost of hiring them out rightly as part of your team. Hiring a fractional CMO can give you the strategic oversight you need for your marketing efforts. But, fractional marketing isn’t restricted to outsourcing the function of the CMO. Lack of staff is another major issue for marketing departments across the board. Using fractional marketing, you can outsource strategic areas of your marketing effort to help you reach your organizational goals.
In other words, you can use fractional marketing to support your strategic digital marketing and traditional marketing efforts fully. Fractional marketing is helpful when it comes to:
- Marketing strategy
- Brand strategy
- Positioning and messaging
- Digital marketing
- Content marketing
- Product marketing
- Demand generation
- Sales enablement
Traditional marketing departments that are not resourced properly will tackle “tasks.” And when the marketing department is filled with junior marketers and a staff shortage, successfully executing more strategic efforts and meeting organizational goals is challenging. Tapping into the expertise available via fractional marketing can make a huge difference in your organization’s growth ability.
Fractional marketing is beneficial for all businesses regardless of size. Whether you are looking increase marketing bandwidth, looking for help with creating a growth strategy, need on-demand marketing services, or need help with customer acquisition, functional marketing is a flexible solution.
Next week we’ll dig into what a Fractional CMO does, costs, and the benefits of using a fractional marketing team.
