IGNite marketing SERVICES
We guide your marketing journey toward profitable growth. Play VideoGet StartedOn-demand marketing solutions for all
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Instant Access To Top Talent
Optimize Your Business Goals and Objectives
Ignite Marketing was formed to help B2B organizations of all sizes take advantage of senior marketing expertise without the extensive budget needed for full-time salaries and benefits.
Our flexible, on-demand model helps you get the most out of your marketing investment with instant access to top talent when and where you need it.
We serve as an extension of your team, strategizing a plan tailored to your needs and business goals while collaborating with your in-house teams or filling gaps with our network of trusted talent for seamless execution.
MARKETING strategy
Our Fractional Marketing Leader will work with you to create a marketing strategy aligned with your goals.
Full strategy plans and mini action plans are available:
Discovery workshop
SWOT analysis
Market segmentation strategy
Buyer persona development
Marketing strategy
Funnel strategy aligned to buyer journey
Action plans
Budget breakdown
MARKETING Projects
There are various execution services available, all macro-managed for on-time, on-budget delivery.
Examples of project work include:
Branding, positioning, messaging
Website design and development
Demand generation
Digital marketing with SEO, ads, email
Content marketing
Product marketing
Event strategy through on-site execution
Development services: Staff aug & fixed fee
Marketing Expertise on demand
Marketing Blueprints Designed Exactly to Your Needs
Senior marketing experience is critical to any business looking to grow.
Starting with a strategic marketing plan is the key to success and serves as the blueprint for achieving the objectives of an organization, helping companies direct their resources to concentrate on the best possible opportunities for growth.
Ignite will help you develop and implement the entire go-to-market strategy. Or we can help you get the most out of your existing marketing plans by executing specific components where you need specialized expertise.
Our Specialties
ON-DEMAND SERVICES FOR YOUR IN-DEMAND NEEDS
AN IGNITE EXCLUSIVE OFFERING:
Custom Portal To Centralize Performance Reporting
Marketing PLANNING
Brand strategy & REBRANd
positioning and messaging
Website design
Market Research
Demand generation
Digital, SEO, ADS, EMAIL
Account Based Marketing
Content marketing
Public Relations
Product marketing
Event strategy through on-site execution
Advisory board
sales enablement
Marketing Automation
revenue reporting
Sales & investor pitch decks
Plus development services for staff augmentation and fixed-cost projects
Why Us
Are You Ready to IGNITE Your Organization’s Growth?
Unlike traditional agencies who just execute given tasks and tactics, Ignite Marketing delivers an experienced leader who works in partnership with your organization to deliver a customized marketing plan aligned with your business strategy and goals, as well as having the specialized skill sets to deliver it.
That’s the difference with Ignite Marketing.
strategic planning
Our strategies are custom-built for your individual business size, industry, and target goals.
Knowledge
Get all the benefits of a vetted marketing professional on the budget and scale you need.
Fresh ideas
We bring fresh ideas coupled with years of professional industry experience for B2B.
Results
We’re committed to
helping achieve your sales goals and boost performance.
A Word From Our Founder
Success Always Starts with a Plan
I believe the key to business success is having a strong go-to market plan in place that is based on a deep understanding of the personas involved in the buying journey and a value-based messaging narrative.
Marketing is more than just tasks and tactics – it’s helping the organization ensure they have a strong product-market fit, shaping the brand experience, and driving alignment to harness the collective capabilities of the organization to ignite growth. Yes, we create demand too. But you can’t accelerate growth without a plan or a steadfast partner to envision and execute marketing strategy.
WHO WE SERVE
We Offer Marketing Solutions For All
Sizes and Industries
THOSE LOOKING TO INCREASE VALUATION
marketing is one of the primary considerations for company valuation. Strong brand equity increases the value of a company. It serves as the basis for the perception of a company’s reputation, recognition, and loyalty, adding to the intrinsic value of a company and building financial value.
If you are looking to gain investment, be acquired, or IPO, being perceived as more valuable will strengthen your position. The greater your brand value, the better the financial return.
Large-Scale Organizations
that need to add bandwidth when and where it’s needed, have a project that requires expertise they don’t have in-house, require strategic marketing planning, or are looking for a marketing leader to fill a gap as you conduct a search.
Maintain your in-house team while leveraging an experienced marketing leader to fill execution gaps or manage projects or people as needed.
For Mid-Sized ORGANIZATIONS
looking to grow and needing the expertise of specialized marketing talent but cannot yet justify the cost of an enterprise-level, fully staffed organization, Ignite can serve as your on-demand marketing department, or we can complement your existing marketing staff.
Bring in A-level talent when you can’t afford to hire a full-time CMO or if you have gaps within your internal team and cannot execute specialized tactics.
For start-ups or small businesses
who may not have the time or money but want to do things properly, Ignite can help you build a marketing foundation to scale. If you don’t set up your marketing correctly to start with, you could waste a lot of effort and time and get nowhere.
Ensure you have sustainable growth through the right customer acquisition channels, deep understanding of your buyers and their buying cycle, appropriate traction channels, and MarTech tools.
eDiscovery & Legal Technology
Our bench runs deep in e-discovery and legal tech experience. We can hit the ground running for software to service providers, bringing decades of industry expertise. The number of organizations that need e-discovery and investigation tools and services is increasing rapidly, as the growing volume of data, explosion of connected devices, complexity from diverse data sources, coupled with the pressure to reduce costs, creates demand and need for solution providers to stand out in a crowded marketplace with a unique position and brand story.
Digital Forensics & Incident Response
We have deep roots in the field of DFIR and IT Security, with years of experience marketing a broad spectrum of solutions that empower law enforcement, government agencies, corporate and legal users as they work to zero in on critical data, which is increasingly more varied and complex, to find the truth in order to bring criminals to justice. Whether the need is to analyze the mobile device or computer of a suspect, investigate an insider threat, conduct large scale search and audit for compliance, protect endpoints, or investigate a security incident, we can help you tell the unique story of your tools and services that will uncover key evidence buried in digital data.
Testimonials
What Others Had to Say.
I am honored to have worked with some special companies and people over the years. Here is what some of them had to say.
“Lori is one of the most strategic, innovative marketing leaders I have ever met! I could always count on Lori and her team to pour all of her passion and energy into our key initiatives. Beyond being committed and smart, Lori also approaches problems in an aggressive, balanced, and pragmatic manner. A true professional. The relationship between marketing & sales is obviously critically important. Lori excelled at collaborating with our sales leadership team. As a result, our united front was able to deliver repeat year-over-year growth with overperformance against quota. I attribute much of our success to the relationship marketing & sales forged to aggressively grow and retain the business. Lori’s marketing leadership was invaluable!”
Kevin Stehr 
“Lori Tyler brought our company into a new era of innovation and success, leading to double-digit growth in one year. She is an incredibly creative and results-driven leader who is always ahead of the curve on new trends, identifying the most original and effective methods for building brand, and reaching new customers in an ever-changing and highly competitive landscape. She is also incredibly effective at building cross-functional relationships with leaders across the company, and I could not be effective in my role without such a strong and reliable partner.”
Nadine Weiskopf
David Dilenschneider
“Lori Tyler has set the standard for which I measure all marketers against! She is a true marketing professional and trusted partner to the businesses she supports. Lori sets herself apart in the marketing profession by challenging herself and her teams to excel in all aspects of marketing. Lori takes the time to understand her products and markets as well as or better than any product manager I have worked with. She is able to craft world-class initiatives and events based on her deep understanding of customer needs, product strengths, and market opportunity. Lori takes the time to develop well-rounded teams that can run integrated campaigns leveraging multiple marketing vehicles. She is not only a creative marketer but can also confidently articulate anticipated and actual marketing ROI to truly help the business make meaningful investment decisions. I could not have achieved repeated double-digit growth and dramatic NPS score improvements without her by my side.”
Tiffany Williamson